A group of concerned Canadian citizens, along with Mercy For Animals, has launched a provocative poster campaign on the Toronto subway system to get people thinking about their food choices in relation to animal suffering.

The poster series draws attention to the similarities between the animals we call "family" and the animals we call "dinner", and then exposes the shocking cruelty that Canadian animals raised for food face on today's factory farms.

View entire pig poster, chicken poster, cow poster.

>>More on this campaign

>>More on factory farming in Canada